Short codes are mobile numbers that are significantly shorter than regular mobile numbers which are used for SMS, MMS and IVR. Short code are designed to be easier read and remember than telephonic mobile number. It is unique to each operator at the technological  level. In the service process service provider provide a keyword from the short code. Keyword is unique identification for that service taker’s shared short code. It is a 5 to 6 digit phone number used by brands to run their text message marketing campaigns.

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