Short codes are mobile
numbers that are significantly shorter than regular mobile numbers which are
used for SMS, MMS and IVR. Short code are designed to be easier read and
remember than telephonic mobile number. It is unique to each operator at the
technological level. In the service
process service provider provide a keyword from the short code. Keyword is
unique identification for that service taker’s shared short code. It is a 5 to
6 digit phone number used by brands to run their text message marketing
campaigns.
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